About Us

About Us
Laguna Motors is an American-owned and operated boutique automotive dealer located in beautiful Laguna Niguel, CA.  Our goal is to provide you a car that YOU want at a price we both can live with. Additionally, we know that buying cars and be mentally draining at large dealerships and downright weird at used car sled lots.  The last thing you want to do is sit around for hours only to be told the car you want isn't available or that you don't qualify.  Our prices are ultra competitive due to our innovative business model.  We do not operate like dealerships of the past. As a result, our cost of doing business is low which allows us to pass the savings onto you.  We initially began as wholesalers exporting numerous cars, trucks and SUVs per month to various states and countries. Every month, we would have an overflow of 10-20 vehicles that lingered or didn't meet our wholesale customers needs at the time. At the time, we would simply auction off these vehicles.  However, we noticed that our vehicles were bringing more than the “auction average” each time, due to our vehicles being extra clean, problem free and attractive.  Why let other dealers take advantage of this then turn around and sell you the car for $2,000,$4,000, or even $5,000 over book value? Why go back and forth on pricing with the other guys only to "feel" like you received a "deal?" Here at Laguna Motors, we don't play games and we don't waste anyone's time.  With our no-haggle wholesale pricing, you can focus on the most important aspect of buying a vehicle: the CAR! We hope you enjoy purchasing and driving our vehicles!
Car buying shouldn't be stressful or a hassle. It shouldn't feel like a battle either.  Let's be honest: dealers of the past created a terrible name for themselves.  As a result, you, the customer, will often come in guarded or defensive.  The reality is car buying should simply be a transaction like anything else in life.  Do you get anxiety when buying a pack of bottled water? Do you negotiate with the cashier at the grocery store for that bottled water (something that's free)? Does the cashier run back and forth to his manager grinding you for a penny here or a penny there keeping you in the store for hours? No! So why should car buying be any different? You should know EXACTLY what you're getting and how much you're paying before you even step foot into our office.  This is why we have a super convenient credit app online which allows us to obtain your finance terms the same day.  If you're paying cash just shoot us an email/call/or text and just ask what the "out the door" price is and we will respond.  There are no formalities.  We are your "car guys."

At Laguna Motors, we understand that service is half of what we sell. Quality and value bring us our customers, and the high service level keeps them coming back.

We appreciate the value of your time. We want you to have such a fast experience that you wouldn’t be able to have a pizza delivered to your home in the time it takes to buy a car!
When you buy a car from us, you don’t have to expect the regular back-and-forth game-playing that you get from other used car dealerships. With our NO HASSLE Internet Value Pricing, you already know the price of the car you are purchasing -- allowing us to expedite the entire process for you.

Our customers are our number one priority. If you have any questions or concerns, please do not hesitate to contact us at (844)566-8671.

Every car we sell is hand-selected, inspected, and passes our safety inspection before making it out to the lot. We take pride in the quality of our vehicles for their value.

We are an authorized dealer for PRCO USA – Service Contracts & GAP Insurance. PRCO is the most reputable used car warranty that we can find. PRCO stands by their products and has an easy claim process to make sure your car is always running strong. If something happens to the car during the term you’ve decided for all you have to do is take it to the franchise dealers service department or licensed mechanic and they will take it from there!


Years of experience in the business have helped us develop relationships that we utilize for your benefit – like the relationships we’ve developed with our lenders to ensure you the best rates available. We have helped our customers with a wide array of credit situations receive financing for our cars. We have even accomplished this with as little as $0 DOWN!

All of our vehicles have gone through a basic DMV safety inspection and smog test.  These usually rule out any MAJOR issues with the car.  For example, highly unlikely to get a vehicle to pass a smog test if the engine is malfunctioning or if there is a major oil leak.  While we don't claim to have 100% "perfect" cars (any dealer who says this is lying to you) we do our best to make sure the cars are problem-free. A typical used car has 15,000 or more individual parts.  It's impossible to inspect and detect issues in every part.  This is why as a consumer you have the right to have the vehicle inspected by a mechanic.  Inspections can range from free to $100 depending on the mechanic and level of inspection you want.  Like anything in life that you purchased USED/PRE-OWNED; it is BEST to do YOUR OWN research and YOUR OWN inspection so that you can feel confident about your investment and avoid awkward conflict later on. 

Choose us because we are very straight forward and honest about our process, the vehicle, price, and terms.  Car buying isn't complicated.  We know sites/blogs/vlogs/talking heads/etc out there like to make car buying this big mystery that requires ninja level negotiation skills to "get the best deal."  That couldn't be farther from the truth.  Do you want to know how to get the best deal? Just ask.  If you feel the car is over priced then give us a reason to discount the car so we can speak to the owner. We work for you! If your issue is your own budget then let us know so we can work something out.  Of course there are times when deals simply won't work out.  Thats ok! Keep us in mind for next time!